Quick answer
The district of grand hotels and the conference centre, between Gueliz and the medina: planted avenues, quiet and security. High-end apartments and villas, €1,650–2,350 per m².
Hivernage takes its name from its original purpose: the quarter where you spent the winter. Today it is the hotel showcase of Marrakech — palaces, the conference centre, restaurants and clubs — in an airy street plan lined with orange and jacaranda trees, halfway between Gueliz and the city ramparts.
What you buy here
High-specification apartments in gated developments with a pool and security, plus a few villas on plots inherited from the original layout. Prices run from €1,650 to €2,350 per square metre, with an entry point around €58,000 for the smallest units. Fittings — central air conditioning, underground parking, lift, 24-hour security — are above the city average.
Who Hivernage suits
Buyers who want a second home ready to use, five minutes from the medina without its access constraints. It is also the steadiest district for high-end furnished lettings, carried by business and conference visitors as much as by tourism.
What to check before buying
Immediate surroundings first: the nightlife on some streets is an asset for letting and a nuisance for year-round living. Service charges next: pool, gardens and security have to be paid for, and a high annual budget eats into net yield. Finally, ask for the co-ownership rules before you offer if you plan to let short-term — not all of them allow it.