Well-run short-lets in central Marrakech achieve gross yields of roughly 8–14%, highest in the Medina — but net returns are lower once commissions, management and seasonality are counted. Treat headline “peak-season times full occupancy” figures with caution; they overstate reality by a wide margin.
Gross vs net yield
Gross yields of 8–14% are realistic in central areas. Net yield subtracts OTA commissions (15–18%), management (15–25% if outsourced), cleaning, utilities, local taxes and a repairs reserve — typically a couple of points lower, sometimes more.
Occupancy and rates
Central occupancy averages roughly 65–80% across the year, strongest in the Medina, Guéliz and Hivernage. Medina riads command the highest nightly rates; Guéliz apartments are steadier and cheaper to run.
Riad vs apartment
Riads earn more per night but cost more to maintain (budget several percent of value each year). Modern apartments trade some yield for simplicity.
Market figures as of 2025–2026; returns vary by property, management and season.
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